In the last few years, India has experienced digital renaissance in every sector and industry. The developments have been most evident in the Indian entertainment industry which has empowered audiences more than ever. Unlike the past, the audience is now more than a powerless viewer. It has the potential to change the game, especially in formats like reality shows. With varied avenues bringing the choicest options to the audiences' fingertips, the concept of entertainment has almost been revolutionized.
Driving the ongoing buoyancy, COLORS TV is all set to take the television viewing experience to greater heights through the launch of India's FIRST LIVE showcase of pure talent. OPPO Camera phones presents Rising Star, is a new concept show, which is supported by a real-time mobile application. With LIVE viewer engagement at its core, 'Rising Star' will feature 130 crore judges - the Indian populace- giving them 79% control over a talent's ability to become a ready- haatho-haath Star. Guiding the talent in their pursuit to achieve fame, will be a panel of celebrity experts comprising of musical maestros Shankar Mahadevan, Diljit Dosanjh and Monali Thakur. OPPO Camera phones presents Rising Star will alter the television viewing experience starting 4th February 2017, every Saturday and Sunday at 9:00 PM on COLORS.
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